The College ROI Lab
We negotiate $15K more in merit aid or you pay nothing
Elite admissions strategy plus the one thing Lockwood-style consultants won't put on their site: a money-back guarantee tied to dollars your family keeps.
Book the 20-min auditFree 20-min audit · Packages from $2,997
The Problem
- Your kid's essay is getting AI-screened before a human ever reads it — and nobody told you.
- Every 'college consultant' wants a $4K call before they'll say a single price or a single number.
- Sticker price says $88K/year. Your neighbor pays $47K. Nobody will tell you how they did it.
One engagement. Three hard outcomes. A guarantee that costs us money if we miss.
- Negotiate $15K+ in merit aid above your kid's initial offer — or we refund 100% plus $1,000.
- Ship an AI-rejection-proof Common App essay in 14 days (we run the same filters the schools do).
- Deliver an 18-month or 8-month runway plan with every extracurricular, test, and deadline priced out.
Proof
127
families over 3 cycles
$5.4M
merit aid negotiated
89%
first-choice admits
"They negotiated $41,200/year off Wake Forest's initial offer. Our 3.6 GPA kid. We had a $4K call scheduled with a competitor the week before — canceled it after seeing their public dashboard."Dana K. · Parent · Westchester County, NY
What's in the engagement
- AI-Rejection Essay Audit + full narrative-arc rewrite (24-hr turnaround on first draft)
- Merit Aid Negotiation Playbook + 1:1 coaching on the 4-email financial-aid-office sequence
- College list strategy: 8-12 schools ranked by admit probability × merit aid × ROI
- Live access to our public outcomes dashboard — 127 prior families, raw numbers, no NDAs
Guarantee: We negotiate at least $15,000 more in merit aid than your kid's initial offer. If we don't, you pay nothing — and we wire you $1,000 for your time. That's not a refund policy. That's a bet.
Book the 20-min audit
We take 8 new families per month. April cohort closes April 30.
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